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Every Floor Plants a Tree

The beauty of nature is paramount to us, as much in our offerings as it is for the world, so we have created a way to give back.

DUgood Initiative

The DUgood mission

We want to inspire our retailers, designers, clients, and customers to contribute to sustainability efforts in keeping national forests thriving for generations to come.


DUCHATEAU plants one tree for every hardwood floor sold, with a portion of the trees being planted in areas directly impacted by wildfires.

Through our partnership with the National Forest Foundation, DUGOOD has planted tens of thousands, with more everyday thanks to your contributions.


What qualifies? Any DUCHATEAU hardwood floor of 200 square feet or more.*

Each hardwood floor installed in your home or business means one more tree in our National Forests.

DUCHATEAU will plant one tree per floor purchased. Trees will be planted through the National Forest Foundation tree planting program.



As the nonprofit partner of the U.S. Forest Service, the National Forest Foundation works with the agency and thousands of Americans each year to promote the health and public enjoyment of our 193-million-acre National Forest System. Learn more at nationalforests.org.

As responsible stewards of the earth’s resources, DUCHATEAU follows all applicable state, federal and international regulations governing the sourcing, production, sales and indoor air quality standards of flooring and wall panels.

*Qualified floors are DUCHATEAU invoiced hardwood flooring orders of 200 square feet or greater. Flooring provided for promotional purposes, claims or warranty orders, replacement orders, sample boxes, or color approval boxes are excluded.