If you want to know what’s going to trend in restaurant décor for 2018, you need to start with what’s trending in food. That’s because wall coverings and flooring are integrated (or should be) into an overall experience that appeals to all five of your customer’s senses (Kotler 1973). Food in 2018 will be “hyper-local” where restaurants will have their own gardens, onsite breweries, and even distilleries. Consumers, especially millennials, want natural, healthful ingredients, so menus are shifting to veggie-centric global-flavored cuisines. In fact, 70% of adults choose one restaurant over another based on the availability of healthy menu options. It should be no surprise, then, that top designers predict a nature aesthetic for restaurant design in 2018, and walls and flooring are key to creating that atmosphere.
Restaurant walls bring nature indoors
Restaurant walls in 2018 will utilize textured or reclaimed wood and greenery to complement healthful food trends.
Textured wood walls can create a woven basket effect, a metaphor for walls that contain locally-grown and raised cuisine. In terms of design, textured wood walls make even the most contemporary design warm, inviting, and comfortable. Their rich geometric patterns create a surface for dynamic light play. Textured wood walls also improve your restaurant’s acoustics, and especially if the building is made of concrete, textured wood panels help dampen echoes and restaurant noise, so your customers can dine in a quieter, calmer atmosphere. These features of textured wood walls, whether used as accents, panels, or entire walls, enhance the customer’s sensual experiences.
Customers are increasingly concerned about food waste, and those same customers care about sustainability. Reclaimed wood will “win the hearts of sustainable consumers” and will continue to be a popular choice for restaurants and bars in 2018. Sharing many advantages of textured walls, reclaimed wood walls calm and enrich the atmosphere with wood’s natural color variations.
In 2018, you’re going to see, feel, and smell the fresh greens of living walls in more casual and fine dining restaurants. Ornamental plants integrated into interior design have long been popular. Living walls, however, are part of a biophilic architectural design theory, which connects humans to the natural world to improve health and well-being. Ray Chung, Design Director of Johnson Studio sees living walls as an extension of the buy local movement. “As farm-to-table philosophies evolve to be even more local, we will probably see more restaurants growing herbs and produce on site.”
Restaurant floors blend a wood look with functionality and sustainability
In 2018, restaurant flooring will need to fulfill not only décor and commercial rigor, but also consumer demand for more sustainable material sourcing. Three types of flooring beautifully meet these requirements: certified sustainably harvested engineered wood floors, luxury vinyl flooring, and deluxe concrete.
Certified sustainably harvested engineered wood floors
Hardwood floors are a beautiful, durable choice that create warmth. Yet restaurateurs who are rightly concerned about sustainable choices will want to follow the growing trend of using more sustainable engineered flooring, which consists of at least two types of wood products adhered together. The top layer is a highly desired species, while the bottom layers are made of fast-growing tree species. High-end engineered wood floors like the DuChâteau Atelier Series are beautiful yet strong enough for commercial applications.
Whatever manufactured hardwood flooring choice you make, ensure the flooring meets certification standards for being sustainably harvested wood, manufactured with rapidly renewable raw materials, and that it meets standards for low-emitting materials in the substrate layers. For more information on the different certification standards see DuChâteau’s Sustainability Page.
Luxury vinyl is the fastest growing flooring sector with sales increasing over 26% in the past three years. For restaurants, it’s a lasting choice that looks like stone or wood. Your waitstaff will appreciate the floor’s resilience. You’ll love the easy-care and resistance to water. In 2018, luxury vinyl flooring will be even more convincing in mimicking the richest wood flooring. Luxury vinyl flooring is backed with foam cushion, so its flexible surface reduces sound. In fact, luxury vinyl can provide a nearly soundless surface for a busy restaurant. Luxury vinyl floors may be glue-down or installed on a floating floor system. See DuChâteau Vinyl DeLuxe Collection for commercial application ideas.
For a final low-maintenance flooring that offers restauranteurs a lower carbon footprint in its manufacturing, Concrete DeLuxe beautifully simulates wood flooring. DuChâteau Concrete DeLuxe wide-plank simulated wood flooring is handmade in natural matte finishes and cover a broad spectrum of applications from interior to exterior.
As you’re pondering ideas to share with architects and designers for your new restaurant or remodel, visit our project gallery for inspiration. DuChâteau Flooring and Wall Coverings are always trending.