DuChâteau specializes in architectural finishes, from exquisitely hand-sculpted hardwood flooring to intricate wood wall designs. The company has recently debuted a new luxury vinyl plank (LVP) flooring collection that perfectly emulates the natural depth, look, and feel of wood, while offering a remarkably durable and low-maintenance flooring alternative. DuChâteau’s new line includes both glue-down vinyl plank and the floating LuxCor® click technology with attached HushWalk underlayment. Both options, the Atelier Series’ Sovereign Edition and the Vinyl Deluxe® Grand Collection, will enhance any décor or space for decades with breathtaking colors, textures, and patterns. Like other DuChâteau design products, the five new LVP lines apply state-of-the-art technology to modern living, while retaining the traditional values of old-world craftsmanship and sustainability.
Consumer-driven, fashion-forward design
DuChâteau’s decision to expand its luxury vinyl tile (LVT) lines is a response to a growing customer demand for luxurious, natural-looking flooring that is resilient, easy to maintain, and resistant to moisture and other substances. When it comes to flooring, busy millennial families balance a sense of style with a practicality that demands durability and easy care. Those demands have made LVT a major force in flooring, with sales more than doubling since 2009 and growth projections climbing ever steeper in the near future.
People often first encounter the new generation of resilient flooring in commercial settings like retail and hospitality settings. The residential segment has caught on to LVT’s durable yet natural and luxurious look. In a recent press release, Misael Tagle, CEO and co-founder of DuChâteau, commented on the converging demand of these markets.
“The variations in finish and texturing in our vinyl products offer a diversity and natural elegance that appeal to both residential and commercial customers. Both markets are choosing luxury vinyl products because of its substantial long-term value when compared to other flooring options.”
DuChâteau’s luxury flooring customers are increasingly demanding luxury vinyl products, and the company’s new lines are a direct response to that growing demand. Tagle, like other market experts, projects this year’s demand for luxury vinyl flooring to continue well beyond the year’s end simply because DuChâteau’s new LVP lines offer exquisite designs that are also suitable for busy, full family life. Both commercial and residential customers want the natural elegance and appeal of wood with a resilient, easy-to-maintain, durable surface. DuChâteau’s The Atelier Series, The Sovereign Edition and Vinyl Deluxe® Grand Collection perfectly fulfill those consumer needs.
DuChâteau’s The Atelier Series, The Sovereign Edition
The Atelier Series, Sovereign Edition is a glue-down luxury vinyl plank that features breathtaking natural textures and tones, which combine to create an exquisite aesthetic. The key to the Sovereign Edition’s durability is its wear layer. With an anti-microbial ceramic-reinforced polyurethane ultra-resistant coating, the Sovereign Edition guards against exposure to heat, light, chemicals, and fungus. By doing so, the Sovereign Edition keeps its gorgeous finish for years to come. In fact, with UV protection and a wear layer of 0.7 (30 mil), the Sovereign Edition carries a trusted 30-year residential and 15-year commercial warranty.
DuChâteau’s Vinyl Deluxe Grand Collection
The DuChâteau Vinyl DeLuxe® Grand Collection is a luxury engineered floating floor. Installed with LuxCor® click technology over a HushWalk underlayment, the Grand Collection is designed to expand and contract freely. Like its glue-down brethren, the Vinyl DeLuxe® Grand Collection offers a stunning array of natural wood tones that are low maintenance, anti-microbial, and ultra-resistant to slipping, water, heat, light, and chemicals. Perfect for both residential and commercial applications, the DuChâteau Vinyl DeLuxe® Grand Collection offers two plank width formats at seven and nine inches, and a prime urethane and ceramic coating wear layer of 0.5 mm (20mil). The Vinyl Deluxe® Grand Collection is easy to install and is backed by a trusted 20-year residential and 10-year commercial warranty.
Learn What DuChâteau Series is Right for You
DuChâteau’s new luxury vinyl plank collections can make it difficult to choose the right flooring for your residential or commercial space. The sheer breadth of rich natural colors and textures, and trying to decide whether to opt for a glue-down or floating floor technology can be a lot to contemplate. We suggest you start by reviewing our previous blog post, “Over What Floors Can I Install Luxury Vinyl Tile?” It may also serve you well to read “Choosing the Right Thickness of Luxury Vinyl Tile.” You may also learn more about DuChâteau’s various luxury vinyl lines at Luxury Vinyl.
Our professional design experts are always happy to answer any questions or inspire your ideas further.
Contact us today to learn more about our new lines of luxury vinyl plank flooring: 1.888.382.4283