Patterson will be responsible for coaching, training and developing new programs to support the continued growth of lifestyle brand and design leader
SAN DIEGO – DuChâteau®, an innovator in the fine manufacture of luxury architectural finishes from custom flooring to wall coverings, has selected Joseph Patterson as its new East Coast Regional Manager.
In his new role, Patterson will oversee the company’s East Coast sales team, working with 11 territory managers as DuChâteau expands into new markets in the Eastern United States. The company recently introduced five new luxury vinyl plank collections, which capture the natural beauty of wood and stone, while offering a remarkably durable and low-maintenance flooring option. DuChâteau’s luxury vinyl collection are generating increasing interest from architects and designers in commercial settings, such as hotels, hospitals, office buildings and restaurants.
He will be responsible for coaching, training and the developing new incentive programs to drive sales and increase market share in 19 states. Patterson is based in Atlanta and reports to Todd Gates, DuChâteau’s vice president residential sales.
“Joseph has extensive experience managing successful teams in multiple sales channels that will help introduce our new product lines to both commercial and residential customers,” Gates said. “DuChateau started increasing production earlier this year based on growing interest in luxury vinyl products, including in major markets in the east. After our first conversation with Joseph about bigger challenges, we knew his history of success and energy would drive market penetration wherever customers are looking to be at the forefront of emerging style trends.
Patterson joined DuChâteau in 2016 as a residential territory manager and quickly established himself as key member of the sales team and top performer. Prior to joining DuChâteau, he was a regional sales manager for Armstrong Flooring Inc., where he managed several direct reports and relationships with distributors in the greater Atlanta region, while driving sales in multiple flooring categories.
Gates said Patterson’s appointment is another crucial step as DuChâteau continues to build an elite sales team across the country. DuChâteau was the first regional flooring company to distribute its products nationwide through its own direct sales force.
Headquartered in San Diego, DuChâteau has a presence in seven countries across the globe, including Australia, China, the Dominican Republic and Mexico. The company’s incredibly personal design statements are appreciated by some of the world’s most prestigious brands, including The Ritz Carlton, Ian Schrager hotels, Saks Fifth Avenue, Whole Foods and Augusta National Golf Club.
DuChâteau® is a growing and innovative lifestyle brand that specializes in the design and manufacture of luxury architectural elements from custom flooring to wall coverings, doors, furniture and more. Founded in 2008, DuChâteau has grown from an initial vision of its founders to become a global company and recognized innovator in elegant, European-style flooring, with award-winning designs found in fine hotels, retail outlets and homes. Created using an unparalleled marriage of old-world traditional craftsmanship with natural materials, proprietary processes and advanced technology, DuChâteau’s products can add sophistication, elegance and style to any space. The company’s hardwood floors and wall coverings embody European style and luxury and require minimal maintenance. DuChâteau is committed to showcasing the luxury and beauty of nature without compromising the environment. DuChâteau offers wood products that contribute to LEED credits. The company is also a proud member of the U.S. Green Building Council. The company is based in San Diego and has manufacturing facilities at its headquarters, as well as in Mexico and China. For further information, please visit http://duchateau.com/.
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